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Integration's Market ContactAudit (MCA) provides accountability to marketing management by assessing the effectiveness and cost-efficiency of any brand's marketing communications (marcom) in a given category/market.
Through the evaluation of a comprehensive set of brand contacts (touch-points), it quantifies how consumers experience brands.
MCA therefore provides a holistic measurement of the Brand Experience (BE) - a critical input factor of sales performance.
Leading global marketing enterprises are applying the MCA to increase marketing communications effectiveness and efficiency through:
- Gaining new insights into consumer engagement
- Realizing substantial cost savings
- Gaining efficiencies in marketing decision-making
The MCA quantifies how successfully a brand engages with consumers by determining the extent to which they can recall connecting with the brand through contacts, providing a true outcome indicator of marketing communications.
The MCA provides a comprehensive set of metrics, or Key Performance Indicators (KPIs), that provide a quantitative, actionable fact-based framework for brand planning
MCA/Metrics are the only validated multi-contact-measurement... right around the world. They correlate consistently with Market Share at > .80, validating the importance of monitoring Brand Experience Share (BES) for marketing communications.