The Coca-Cola
Company

“The Coca-Cola Company has tested the MCA methodology in many markets and has found that it is a unique tool to measure and compare the effectiveness of different marketing communication activities (...)”

ZenithOptimedia Worldwide

Steve King,
CEO

“At ZenithOptimedia we believe in a single-minded proposition to deliver a better return on our clients' media investment (...)
In recent years we have deployed a number of tools and systems to help us do this, but the jewel in our crown is undeniably Touchpoints ROI Tracker.
(...) Since 2004, MCA has been globally licensed to ZenithOptimedia and included in the Touchpoints ROI Tracker.”

Procter & Gamble

Hans Ulrich Krause,
Global Media Research

“Integration's MCA is an innovative tool that addresses an urgent need of the industry: It analyses the whole communication portfolio in a category from a consumer point of view. It also looks at the ROI of the various activities and thus helps making marketing accountable. And it's no magic. It is based on a simple and solid consumer interview, from which a wealth of data is derived.”

The sooner you start, the greater the benefits.

Call Mike Bambrick now to find out what we have already done in your sector.

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