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“Overall, we have found MCA to be a stimulating and insightful marketing metric.  It challenges commercial teams to reinvent their thinking and to get the best out of their agencies.  And in all markets it has broken a persistent thought, MCA gives “more bangs for less bucks.”

“We learned a great deal about the power of communications and where our dollars are best spent through the… Market Contact Audit. We learned that our money in advertising was not as well spent as it was in experiential marketing. So, we moved $10 million of our ad budget to experiential marketing as a result of that experience.”

“Integration pioneered the idea of monitoring communications effectiveness from the consumer perspective. We see MCA as an exciting new capability for TNS. MCA complements the four TNS Areas of Expertise encompassing each stage of the marketing cycle (from new product development on through segmentation and positioning, brand and advertising research and stakeholder management).”

“MCA provides a common, objective language for communicating at Global, Regional & Local levels. What did we learn that we didn’t know before? MCA enables truly “Media Neutral” planning… as a client, we  can evaluate impact on brand “fairly” across ATL and BTL.”

“Integration are a very professional and dedicated team that can support the client from the outset of the research to the implementation of the learning.”

“(...) It has helped Colgate to identify the most influential contacts or touch points in the category and to gather learning that helps in the design of an optimal Colgate brand experience. Learning from interaction with MCA system has been applied in Colgate marketing communication strategy to enhance brand experience.”